Ebook Download , by Paul Hawken
Ebook Download , by Paul Hawken
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, by Paul Hawken
Ebook Download , by Paul Hawken
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Product details
File Size: 1045 KB
Print Length: 259 pages
Publisher: HarperBusiness; Revised edition (March 5, 2013)
Publication Date: March 5, 2013
Sold by: HarperCollins Publishers
Language: English
ASIN: B00B72CG5C
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Amazon Best Sellers Rank:
#370,814 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Used at Western Washington University in 2011. This book approaches the subjects of business, sustainability, the environment and our role in how those elements intertwine. It's the type of book you could read multiple times and gain new knowledge from each time. It's definitely thought-provoking and a great foundation for conversation about how we move forward as a business-minded society. I really appreciate that it doesn't just take one side of the issue - many environmental texts seem to bash business with no exceptions - but Hawken notes that business can help the environment as much as hurt it, and proposes that we find ways to improve business rather than eliminating it. A great read for anyone.Like most people, I rely on honest product reviews to make purchase decisions. Because the experience of others has been so helpful to me, I try to provide honest, helpful reviews to assist other shoppers in selecting the right products for them. I hope my review has been helpful to you!
I don't even know how to begin describing how great this book is. It should be required reading for EVERYBODY on the planet. I learned about this book while watching the documentary, "The Corporation," and I'll have to admit, I wasn't expecting anything revolutionary in this book. I thought I'd be getting some interesting pictures and statistics relating to consumption, recycling, landfills, global warming...pretty much your standard environmental rhetoric (of which I'm a subscriber) to complement what I already know. What I got, however, was so much more. This book is not only about the environment, but about how the environment integrates with global business and economics. For some reason, the 'developed' world has created a disconnect between the environment and business. Hawken shows how the two are inextricably connected, and in order to guarantee a successful future for us, our children and all life on earth, business and the environment must work harmoniously and each stop being the bane of the other.His metaphor for business IS the environment: everything in nature is cyclical, which brings maximum efficiency. Nothing is more efficient than the natural world: one organism's waste is another organism's life source. If business would approach operations and resources from this perspective, waste would not be 'waste' and the benefits of increased efficiency would permeate throughout all life and systems. His metaphor is very simple but exceedingly beautiful, and only becomes more so as Hawken goes in-depth with concrete examples and further exploration of all issues from both sides. Throughout reading this book, I was continuously floored by his analysis, his insight and his prescription for the future.And a note about his prose: every sentence reflects structurally the economies and efficiencies it conveys ideologically. This man is concise and his style is powerful - every word packs a punch. He says so much with so little, maximizing the time spent in our reading investment. Clearly, I have nothing but the highest praise for Hawken and this book - it is truly visionary.
Having read the 1993 version dozens of times I can only be profusely grateful for an updated version from which to teach collge students. The revised version is like visiting a great city after a twenty year absence. The bones are there but there are new buildings that have evolved to reflect the times. Thank you Paul. You have given another generation another chance to wake up a world asleep at the wheel of a car headed for a cliff.It still reads like a collection of keynote speeches where every sentence is designed to pack a punch. It doesn't take a lot of words to be honest and direct. Ecology of commerce is not a spectator sport; if really read it is a call to action.
In the current economy we seek to minimize economic costs and maximize profits while ignoring most everything else. Virtually no aspect of the economic equation factors in the true cost of anything - the toll it takes on the environment, the massive amount of energy consumed to maintain our lifestyle, or the biodiversity of the planet, which is continually diminished.The Ecology of Commerce addresses these issues from both business and environmental points of view. It recognizes there will be immediate, sometimes substantial, economic costs during the transition to a sustainable economy. The point is made, however, that should the strain on the planets resources exceed carrying capacity, the consequences would be devastating.We don't, and probably can't know the precise limit till we get there. At that point things are likely to get ugly. Really ugly. Paul correctly argues that we need to move toward a sustainable economy that more closely mirrors biological systems. He suggests production processes that begin with the end of the useful life of a product in mind so that waste can easily and continually be recycled into new products.The book seems to be overly optimistic that business will see the light and move to adopt sustainable business practices. While some are moving in this direction, they are not moving fast enough. As the most powerful nation in the world and the one that uses far more resources than any other in the world, the US must lead the way. Some companies are taking positive steps, but efforts need to increase dramatically.The Ecology of Commerce is a good start. It lays out the direction in which we need to move. The vision is an economy in which the full economic AND environmental costs are factored into the cost of goods and services. This book lays out where we need to go; now we just need to figure out how to make a smooth transition to get there.
The insights provided by Hawken are priceless for the creating of a sustainable future on planet Earth. It is a book about balance and solutions, not blame. It is through a unified understanding between ecologists and economists that peace may be possible between commerce and Nature. Kudos for writing such an important book! — Rob Williams, Crestone, CO
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